Edward T Martin Show Featuring Hilary Kemp: November 2011

Edward T is looking to expand the show, but how? He calls in old friend Julie Hansen, author of the new book "Act Like a Sales Pro". Julie tells ETM how she synthesized acting with sales and came out with a result greater than the sum of its parts.

For some time now, Edward T has been trying to figure out how to "grow" the show - find more listeners, get advertisers, make it more appealing. But he doesn't know how to go about it. Sales has never been his forté, but acting and creativity always have been.

Enter Julie Hansen. She's a friend of ETM's from back in the good ole' Denver days, and is the author of the new book "Act Like a Sales Pro". Julie synthesized her skills as a sales person and her abilities as a credited actress ("Sex and the City") into a profound new concept - using one's creative acting skills as a tool to sell.

Whether you're a professional sales person who needs a boost, or a creative-type trying to market your skills, Julie's new book has some very creative -- and useful -- solutions for you. She and ETM discuss how to get over what most creative people experience when trying apply their skills to the real world: our dear old friend, fear.

Julie gives some work-a-day, common-sense solutions to engage creativity, instead of some out-there, wacked-out, Seattle-type ideas. How does Edward T take to these suggestions? Find out!